Saturday, June 4, 2016
Live In Levi's
When it comes to jeans Levi's are my first love. When I first became interested in denim many years ago it was almost exclusively because of Levi's. Everything about the all-American brand intrigued me. The history, the popularity, and the various details of the garment drew me in. To this day I love the history, fits, washes, stitching, back patch, and of course the iconic red tab. These are the elements that make Levi's jeans unique. For so many generations Levi's has been the standard when it comes to denim. Although not as prevalent today as in years past, the brand is still up and going, waiving the flag high and proud for denim.
Apart from Levi's, one of my other passions is music. I love when I get the opportunity to combine the two, and Levi's has allowed me to do that. The brand has a project called Live In Levi's which features a number of up-and-coming musicians telling their story about how they "live in Levi's." These musicians incorporate Levi's jeans into their style and life. Two stories in particular stuck out to me as I have followed the Live In Levi's project.
The story that introduced me to Live In Levi's was that of the band Haim. This group features three sisters from Southern California who create a unique brand of music, fusing melodic rock & roll with a little flavor of 80s pop. All three sisters share a loyalty to the Levi's brand, especially guitarist and lead vocalist Danielle Haim. 501s are her go-to, which makes her one of the coolest rockers out there.
I invite you to take a moment and check out Haim's Live in Levi's story, as well as their music.
Haim-Live In Levi's
The second Live In Levi's story that caught my attention was the feature on rising artist Ryn Weaver. Like Haim, she has a unique style that doesn't fit neatly into a box. In many ways she reminds me of a 21st century version of the classic singer-songwriters from decades past. She's real and she moves you with the stories she weaves with her music. Ryn Weaver is definitely a force to be reckoned with.
Ryn Weaver-Live In Levi's
Ryn Weaver-"The Fool"
If you checked out the videos for these great artists I hope you enjoyed them!