Roughly two years ago as I was killing some time on the internet I came across an article that essentially pronounced the death of jeans. Athleisure was the new up and coming movement in fashion that was going to kill off the denim industry. As ridiculous as it sounds, reading that the floral print legging clad Grim Reaper was coming for denim depressed me more than it should have. Moping around worrying that blue jeans would go the way of Members Only jackets and Blockbuster Video, I felt determined to do something, anything, to help keep the denim flag flying.
Fortunately I have mostly recovered from my blue jean blues, and I have realized that as an anonymous small town guy from Idaho there really isn't much I can do to stop the powerful invasion of the rising athleisure giant. I can only hope and pray this movement suffers the same fate of the long defunct Spandex craze of the 80s. In the meantime, I've decided to start this blog as a small, humble effort to tip my hat to blue jeans. As long as I can remember I have loved denim and it's unique, rich history. Jeans have been and will hopefully continue to be a vital part of Americana. They have also been a vital part of fashion culture worldwide, which is very encouraging to see. Denim isn't dead yet, and I am hopeful that it will live on well into the future.
That brings me to this point. I am kicking off this blog, not knowing exactly what it will become or how it will be shaped. It is dedicated to denim, and that is my jumping off point. Will this blog develop into a viable tool for promoting and celebrating denim, or will it suffer a horrific fate at the hands of the jogger pants monster I'm certain is hiding under my bed? I guess I will find out, and I hope any kind soul reading this will join me. Here goes nothing!